Thin Slice Marketing was designed to be different from other marketing companies from the very beginning. We started Thin Slice Marketing when we noticed close friends and family in our community with small businesses who were struggling to use social media. They ran great businesses with a loyal customer base, but struggled to leverage the incredible power of social media. We knew that with their commitment, a strong social media presence, great content, and creatively targeted digital advertising, we could help drive more customers into their businesses, increasing revenue.
Relationships are incredibly important to us. They are also fundamental to a strong social media presence for your business. We pride ourselves in getting to know you (our clients) and your customers. We take the time to learn about your business, customers, goals and challenges. These relationships help us develop unique and strategic marketing plans for your business. Partnering with Thin Slice Marketing will help you attract more customers through the relationships built on social media.
Effectively managing and leveraging social media takes a lot of time. It’s basically a full time job once you consider the time and technical knowledge necessary to design customized ads, target each audience, run split tests, optimize based on performance analytics and deliver results.
Like most business owners, you’re busy running the day to day operations and don’t have extra time to manage social media accounts for your business. Time is one of our most sacred resources. With Thin Slice Marketing managing your social media and advertising, you can spend more free time with friends and family.
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Marketing effectively is the most important part of any successful business, closely followed by sales. If your customers don’t know about you, how will they ever buy from you?
How many times have you said or heard someone say, “I wish I knew about them earlier”?
Here’s a real-life example:
A restaurant receives a very positive online customer review. The customer lives in the same town, just a mile or two from the business. It went on and on about how amazing everything was and that they will be bringing their friends back next weekend. So far awesome right? Here’s the punch line… They said they only wish they knew about the business earlier. They have lived in the area for over 10 years and the business has been there over 15, but they never knew about it!
This should be everyone’s favorite customer! They were so happy about the experience they went out of their way to write an online review and say they will be bringing their friends back next week to spend even more money. How, in today’s digital age did a local customer not know about this business? Think about all the revenue that was missed from just that one customer, let alone all the friends they would bring and the people that would decide to visit from the positive online review. Anyone with a calculator can do the math.
What is the value of one of your loyal customers?
How often does your average loyal customer visit?
How much do they spend each visit?
How many friends do they tell about their experience after each positive visit?
How many of those friends become your loyal customers?
Social media is connecting more and more people everyday and Americans are spending increasingly more time on their smart devices.
Facebook is the most popular social media platform worldwide, with over 2.2 billion users.
It is one of the best ways to interact with your customers and ensure you are always staying “in front” of them.
Facebook enables you to post photos, questions, video, links, and much more that will be visible to your followers. You can also pay for ads that will be visible to just about any audience you want to target.
With all social media, interaction is important. Your followers can like, share and comment on your posts or ads. This is one way how a post can “go viral”.
Thin Slice Marketing can manage all aspects of Facebook for you to keep you relevant in your market.
Instagram has over 1 billion users worldwide. Of social networks, only Facebook and YouTube have more people logged in.
Instagram allows for interaction with your customers similar to Facebook. This interaction keeps your business relevant and on the mind of your potential customers.
72% of users have bought a product they saw on Instagram.
71% of US businesses use Instagram.
80% of users follow at least one business.
90% of the top 100 brands are on Instagram.
75% of users take action (example: visiting a website after looking at a companies post).
Thin Slice Marketing will manage all aspects of your Instagram account and ensure congruence with your Facebook content.
Facebook & Instagram Ads
Organic reach is great and typically free. Essentially you only reach people that already follow you and possibly their friends if they like, share or comment on your post or page.
The magic of both Facebook and Instagram is with paid ads. Think of it like advertising on your local radio or TV station, but on steroids. You can specifically target ads to show to only the audience you pick. That could be locally within a mileage radius or it could be based off age, interests or a lot of other factors.
Finding the audience that delivers the best return for your business takes running split tests and continuous optimization.
Thin Slice Marketing will create your ad art, written copy, targeting, re-targeting, optimization and manage all aspects of your ad campaigns.